Hey Reader,

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One thing I teach: You need structure. You need to know how long things take, what they cost, and what the outcome will be. That’s how you run a sustainable business.

Another thing I teach: Stop turning down opportunities. If a client wants more, charge them more. If they want something less intensive, know your business well enough to figure out quickly what a profitable alternate solution looks like.

I think we get really REALLY hung up on delivering rinse and repeat experiences because...

• You're new (or the service is!) and you're figuring out costs, capacity and profits
• You know the client really needs the gold standard service, and you're hesitant to offer them less (or be held accountable for it!)
• You want your capacity to be taken up with your most premium $$$$$ services (even if they aren't your most profitable...)
• Because we're taught to only offer full bespoke OR small-medium-large services (the McDonalds approach) and nothing in between.

But this rigidity costs us income and we lose out on great clients because they didn't quite fit our structure.

Because we didn't know how to approach "doing less" in a way that is still profitable for us, and meets the current need of the client.

Sounds contradictory, right? But the sweet spot is structure with flexibility.

The foundation of business is knowing your costs, your time, and your limits—then decide where (and if) you can bend. That’s how you stay in control without leaving money on the table.

Where do you lean—too rigid or too open? Hit reply and let me know.

Love your work,

Rachel

​No Bullshit Business Club™️ opens next week - and you only have seven days to grab current prices, and the current membership structure.

• Monthly membership with the ability to cancel whenever you want
• A kick off 1:1 session with me so we can create a plan together
• A No Bullshit Business Club™️ dopamine planning kit with ALL my favourite business things
• All your questions answered here​
• Pricing in NZD, Pricing in USD​
• And if you work with me 1:1 you get access to the club for free

From March there will no longer be a month-to-month option for No Bullshit Business Club, membership will be quarterly or annual only. If you subscribe to a monthly membership during Feb you will retain your monthly membership until you cancel.

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